CLIENT PORTFOLIO

Nate was well-recognized within his inner circle for his expertise but wanted to extend this recognition to a broader audience. He needed a cohesive personal brand that could translate across various platforms and help him become known to a wider audience.

• Brand Identity Development: Identified Nate's core values, mission, and how he wanted to be perceived. Created comprehensive brand guidelines.
• Website and Social Media: Collaborated with a web designer to develop a strategically positioned website and updated his LinkedIn profile. Established a new Instagram profile focused on providing a snapshot of his professional persona.
• Brand Shoot Management: Planned and executed a professional brand shoot, including location scouting, wardrobe consultation, and shot list creation.

Through the redefined brand identity and strategic online presence, Nate's professional image was aligned with his career aspirations. This consistency across platforms ensured his visibility and appeal to a broader audience.

The enhanced brand presence led to increased PR exposure, speaking opportunities, and recognition in his field. Nate’s investment in personal branding facilitated his positioning for upcoming professional advancements and potential entrepreneurial endeavors.

Jena's successful career was overshadowed by a digital presence that failed to reflect her professional identity. A referral's hesitation due to this mismatch highlighted the urgent need for a brand overhaul.

• Brand Shoot Planning: Strategically planned and executed a comprehensive brand shoot to capture Jena's professional essence.
• Brand Identity Development: Redefined Jena's brand, aligning her digital presence with her evolving identity.

• Website Redesign: Directed a complete website overhaul (twice, initially and through a rebrand) to ensure every element resonated with her new brand identity.
• Social Media Revamp: Conducted a full social media audit and update, creating custom graphics and templates for consistent branding.
• PR and Visibility: Boosted Jena’s professional image through targeted public relations efforts.
• Sub-Brand Creation: Developed sub-brands including Project Belong and Leadership Lab, integrating various aspects of her work under one cohesive brand.

• Personal Styling: Curate seasonal lookbooks and style Jena for key professional and personal events, enhancing her confidence and brand consistency.
• Brand Materials Design: Create business cards, presentation decks, and other materials to maintain brand cohesion across all client interactions.

• Brand Cohesion: Achieved a seamless brand identity across digital and physical touchpoints, enhancing Jena’s credibility and approachability.
• Client Acquisition: Streamlined client engagement process, significantly shortening sales cycles and reducing the need for extensive client meetings.
• Increased Visibility: Enhanced online and offline presence leading to higher client retention rates and referrals.
• Empowerment and Confidence: Empowered Jena to consistently present herself in alignment with her professional ethos, boosting her confidence across all professional arenas.

Jena's brand now effectively communicates her expertise and unique personality, attracting the right clients effortlessly. She maintains a fully booked schedule, thanks to a brand that “sells itself” before initial contact.

Dana's primary challenge was articulating a brand identity that seamlessly blended her corporate acumen with her deep commitment to sound healing and personal transformation. She needed a cohesive brand strategy that could translate her diverse experiences and skills into a compelling brand story, resonating with high-achieving women seeking deeper fulfillment.

Together, we embarked on a comprehensive brand identity development process. I created a Brand Identity Document that laid the foundation for all her branding efforts, ensuring clarity and consistency across all communications. 

This document included:

• A clear articulation of her brand’s mission, vision, and values.
• Development of a unique value proposition that highlighted Dana's dual expertise in the corporate and wellness domains.
• Strategic messaging that aligned with her target audience's needs and aspirations.
• Guidance on visual elements such as color palette, typography, and imagery that reflected her brand’s essence and goals.

The brand identity document provided Dana with the clarity and direction needed to confidently build her own website and craft her social media presence. It enabled her to effectively communicate her offerings and unique approach, empowering her to attract and engage her ideal clients. The strategic framework I developed helped Dana to position herself as a transformative guide, leading to increased visibility and engagement.

As a result of our collaboration, Dana successfully launched her brand with a strong identity and clear messaging that truly represents her unique blend of skills and passions. She independently implemented the brand strategy into building her digital presence, which now effectively communicates her unique narrative and attracts the right clientele.

CLICK HERE TO VIEW AN EXAMPLE OF BRAND IDENTITY REPORT

Lauren’s primary challenge was a perception gap. Though she was a competent gym owner, her image did not reflect her potential as a business consultant. This misalignment made it difficult for her to monetize her valuable industry knowledge. Additionally, Lauren felt that her personal style did not project the authority and professionalism needed to attract and retain consultancy clients.

• Brand Identity Development:
  • Conducted a deep dive into her past experiences, current brand, and future goals.
  • Created comprehensive brand guidelines detailing how to represent herself aesthetically and verbally.
• Styling:
  • Curated outfits that reinforced her new brand identity, ensuring she looked the part of a business consultant.

• A set of brand guidelines for consistent application across all platforms, such as websites and social media.
• Styled looks for various professional settings to enhance her consultancy image.

The rebranding and styling had an immediate impact. Lauren’s new image resonated so effectively that she began securing consulting engagements through referrals and her network, even before her website was launched. Her confidence soared, allowing her to attract and engage with clients who not only sought her expertise but were also an ideal fit for her consultancy.

Lauren now presents herself confidently as a business consultant, attracting ideal consulting clients. She has successfully secured consulting engagements through referrals and her professional network, even before her website was launched.

CLICK HERE TO VIEW EXAMPLE OF BRAND GUIDELINES

Sloane felt disconnected from her external presentation, recognizing that her wardrobe no longer aligned with the elevated version of herself or her brand. She was unsure how to translate her identity into a cohesive style that told the right story. Her immediate need was styling and preparation for an upcoming brand shoot, but she also sought long-term wardrobe support for ongoing professional and personal engagements.

• Brand Shoot Styling: Styled Sloane for four distinct looks for her brand shoot, ensuring each outfit reflected her identity and resonated with her next-level brand vision. Guided her on poses and storytelling to ensure the photos aligned with her goals.
• Style Translation: Translated Sloane’s established brand identity into an elevated and cohesive aesthetic that authentically represented her.

• Core Style Definition: Helped Sloane define her core style through my Style Alignment course, refining her aesthetic and creating a foundation for all future wardrobe decisions.
• Closet Audit: Conducted a comprehensive closet audit, identifying pieces that no longer fit her style and determining what was missing to create a versatile capsule wardrobe.
• Wardrobe Digitization: Digitized her entire wardrobe into my styling platform, organizing all pieces for easy access and future styling needs.
• Capsule Wardrobe Creation: Sourced and added missing pieces to complete her capsule wardrobe, ensuring every item aligned with her defined style and needs.
• Retainer Styling Support: Established an ongoing monthly retainer to manage her wardrobe virtually, style her for events, and proactively update her closet with necessary additions.

• Event Styling: Style Sloane for professional and personal events, creating curated looks tailored to each occasion. Provide detailed outfit boards and assigned looks to calendar (a feature within her client site) for effortless preparation.
• Wardrobe Management: Continuously managed Sloane’s wardrobe, sourcing new pieces and optimizing her existing collection for versatility and ease.
• Custom Styling Platform: Maintaine a digital wardrobe platform for Sloane, offering instant access to her organized closet, categorized by item type, and pre-styled looks for any occasion.

• Aligned Aesthetic: Achieved an elevated external presence that authentically reflects Sloane’s brand identity and supports her personal and professional goals.
• Effortless Style: Streamlined her wardrobe into a functional, curated collection, reducing decision fatigue and ensuring confidence in every outfit.
• Enhanced Confidence: Empowered Sloane to feel more aligned, confident, and professional in how she presents herself.
• Ease and Efficiency: Provide a seamless and efficient system for styling and wardrobe management, saving her time and energy while maintaining her polished image.

Sloane now confidently embodies the elevated version of herself, with a wardrobe and style that fully align with her brand and vision. With ongoing virtual wardrobe management and styling support, she feels empowered to focus on her business and personal goals, knowing her external presence consistently reflects her identity and values.

A. Marie Jewelry’s founder, Ashley, felt disconnected from her brand, believing it no longer reflected her identity or the company’s future direction. The outdated branding made it difficult for her to engage with the business and limited opportunities for growth, such as wholesale partnerships and direct-to-consumer strategies.

• Brand Identity Development: 
  • Conducted a thorough audit of the brand’s current state, clarified the founder’s vision, and redefined AMJ’s brand identity to align with her goals and personality.
• Creative Direction: 
  • Designed a fresh aesthetic that reflected the updated brand identity and revitalized the founder’s connection to the business.

• Website Overhaul
  • Directed the development of a new website to reflect the updated brand identity, ensuring it supported both wholesale pitches and D2C growth.
  • Acted as a creative director and project manager to bring the brand vision to life online.
• Brand Collateral Development
  • Designed new jewelry bags, earring cards, ring cards, and necklace cards.
  • Sourced suppliers and ensured all assets were consistent with the brand’s new identity.
  • Created branded templates for social media, stories, window posters, and more to maintain consistency.

• Photography and Videography
  • Planned multiple brand shoots, including product and lifestyle photography, with detailed shot lists to capture the essence of the brand.
  • Coordinated videography to create dynamic content for digital platforms.
• Media Kit Creation
  • Developed a comprehensive media kit to be shared with retail partners.
  • Included custom social media templates for retailers to promote AMJ while maintaining brand integrity.
• Brand Guidelines
  • Created a detailed brand guidelines document to ensure consistency across all touchpoints.
  • Outlined the visual identity, including typography, color palette, and usage of logos and graphics.

• Fractional Chief Brand Officer: Served as a proactive brand consultant and advisor to oversee all branding decisions.
• Personal Branding for Founder: Ensured the founder’s personal brand aligned with the company’s goals, elevating both entities.
• Store Integration: Assisted in setting up the brand’s headquarters within a store, creating assets for in-store branding and displays.
• Social Media Support: Provided ongoing templates and guidance for the social team to ensure consistent execution of the brand’s digital presence.

• Brand Cohesion: 
  • Achieved a seamless alignment between the founder’s personal and company brands, reigniting her passion for the business.
• Increased Visibility: 
  • Elevated AMJ’s digital and in-store presence, positioning it for wholesale opportunities and D2C growth.
• Efficient Systems: 
  • Streamlined the brand’s collateral and content creation process through templates and guidelines, saving time and ensuring consistency.
• Empowerment and Confidence: 
  • Empowered the founder with a brand identity that reflects her values, enhancing her confidence in promoting the business.

Through our partnership, A. Marie Jewelry transformed into a brand that authentically represents the founder’s vision and resonates with its target audience. With a cohesive visual identity and effective systems in place, the business is positioned for sustainable growth and elevated visibility in both wholesale and direct-to-consumer markets.

The founder acquired an existing brick-and-mortar clothing store but felt disconnected from its outdated identity. The goal was to completely rebrand the business to reflect her vision of creating a welcoming, community-driven space where women could not only shop but also connect and feel at home.

• Brand Identity Development: 
  • Collaborated with the founder to create the new name, BLISS, and developed an entire brand identity that aligned with her vision of fostering community, empowerment, and connection through fashion.
• Space Design and Experience Creation: 
  • Designed the store environment from the ground up to reflect the new brand ethos, transforming it into a unique and inviting space that felt more like a chic shared closet than a transactional retail store.

• In-Store Experience Design:
  • Sourced and selected all interior elements, including flooring, walls, artwork, decor, couches, chairs, tables, and hangers, ensuring every detail reflected the brand’s aesthetic.
  • Reimagined the cash wrap area as a glass table with gold legs to avoid a transactional feel and create a more relaxed, approachable vibe.
  • Designed custom signage and in-store visuals to align with the brand’s identity.
• Product and Packaging Design:
  • Sourced custom shopping bags, hang tags, and branded packaging materials to ensure cohesive branding across every customer touchpoint.
  • Created Pantone color palettes and visual guidelines for consistent use in marketing, signage, and promotional items.
• Website Development:
  • Collaborated with a web designer to create an initial website that reflected the brand’s new identity (noting that it has since been adjusted post-engagement; the photo you attached see is not what we finished with).
  • Developed strategies to balance in-store sales with a direct-to-consumer model via Instagram, teaching the team how to maintain consistency and use Instagram as a primary sales channel.
• Social Media Support:
  • Designed custom social media templates to make it easy for the team to create branded posts, stories, and promotional materials.
  • Provided strategic guidance on maintaining visual consistency across social platforms.
• Event Planning:
  • Planned and executed community-focused events such as sip-and-shop parties, holiday celebrations, and anniversary events, reinforcing the brand’s ethos of connection and community. 

• Continue to provide strategic advice on brand evolution, including sourcing items and assets as the brand grew.
• Brand advisor to ensure consistency across all touchpoints and maintain alignment with the founder’s vision.

• Brand Transformation: 
  • Successfully transitioned the store from an outdated retail space into BLISS, a fully reimagined brand that authentically reflects the founder’s vision of community, empowerment, and connection.
• Enhanced In-Store Experience:
  • Created an inviting environment that encourages customers to linger, fostering a sense of community and increasing customer loyalty.
• Streamlined Operations: 
  • Equipped the team with tools and templates to maintain brand consistency across all platforms, reducing time spent on content creation.
• Increased Visibility and Engagement:
  • Helped position BLISS as more than a store—it became a trusted community hub for women in Thousand Oaks, California.
• Unique Sales Model Implementation:
  • Supported the development of a streamlined direct-to-consumer sales model via Instagram, allowing customers to shop conveniently and efficiently.

Through a comprehensive rebrand, BLISS became a community-driven space where women feel connected and confident. From a fully designed in-store experience to a strong digital presence, BLISS is now positioned as a lifestyle brand that goes beyond fashion, offering an elevated customer experience and fostering lasting relationships.

The founders sought strategic guidance to refine their brand identity and ensure all touchpoints aligned with their vision and mission. They needed an expert advisor to maintain brand consistency and alignment as the company grew.

• Refining the brand identity to reflect the company’s mission and unique ethos.
• Developing comprehensive brand guidelines to ensure consistency across all visual and messaging assets.

• Website Development Oversight: 
  • Directed and reviewed the website design and build process, ensuring the final product authentically reflected the brand’s vision and narrative.
• Founder Presence: 
  • Advised founders on personal brand alignment and public-facing strategies to enhance visibility and connection to the company’s ethos.
• Swag and Event Planning: 
  • Collaborated on branded merchandise and event planning to create memorable and on-brand experiences.

As a Brand Advisor with equity in the company, I provide strategic insight and ensure brand alignment across all initiatives. From refining brand assets to advising on campaigns and events, I remain actively involved to maintain and elevate the company’s brand presence.

Bethany was rebranding and expanding two businesses—The Sunkissed Society and The Society—while entering a new market. She needed to elevate and align the brand identities to reflect her high-touch services and community-focused vision. With limited time to manage the branding process herself, she required an expert to oversee the creative direction, ensure consistency, and serve as a trusted advisor.

• The Sunkissed Society Rebrand: 
  • Redefined the brand identity and visual elements to reflect an elevated, high-touch sunless tanning service.
• The Society Launch: 
  • Developed the brand identity for a new social-club-inspired salon that combines luxury services with a community-centered environment.
• Brand Advisor Role: 
  • Partnered with Bethany as a second opinion and creative director to keep projects moving and aligned with her vision.

• Brand Identity Development: 
  • Clarified the unique positioning for both The Sunkissed Society and The Society.
  • Defined brand aesthetics and messaging to resonate with Bethany’s target market.
  • Ensured the brand reflected luxury, exclusivity, and community-building.
• Visual Identity Creation:
  • Worked with the graphic designer to oversee the development of logos, color palettes, and brand assets.
  • Approved and guided all visual elements to ensure alignment with the brand’s vision.
• Creative Direction:
  • Oversaw the creation of signage, brand collateral, and marketing materials.
  • Guided Bethany on design decisions for The Society’s interior aesthetic to match the brand identity.
• Strategic Brand Consultation:
  • Provided ongoing strategy sessions and brainstorming support to help Bethany make confident decisions.
  • Took on the creative and branding workload to free up her time and keep the project moving efficiently.
• Brand Launch Support:
  • Helped craft a reintroduction strategy for The Sunkissed Society as Bethany entered a new market.
  • Supported The Society’s initial launch, ensuring the brand’s positioning and messaging attracted ideal clients. 

• Advisory Role: 
  • Serve as an on-call brand advisor for Bethany, assisting with strategy sessions and one-off projects as needed.
• Future Growth Planning: 
  • Provide guidance for The Sunkissed Society’s expansion into products, training programs, and marketing strategies

• Luxury Brand Elevation: 
  • Successfully rebranded The Sunkissed Society to reflect a high-end, desirable service tailored to the new market.
• Community-Centered Identity: 
  • Developed The Society’s brand to embody the vision of a social club for connection, relaxation, and elevated services.
• Streamlined Operations: 
  • Removed the branding workload from Bethany’s plate, allowing her to focus on scaling her businesses while maintaining alignment with her vision.

Bethany’s brands are now positioned to dominate her local market with clear, compelling identities. The Sunkissed Society and The Society reflect her vision of luxury and connection, attracting a loyal client base and positioning her for sustainable growth. By partnering with me, Bethany has a trusted advisor who ensures her brands remain aligned and authentic as they continue to scale.

BAMF faced challenges in clearly differentiating its offering in a competitive wellness market. The focus on both cognitive and physical wellness required a brand identity that would avoid traditional "mindful" or "spiritual" stereotypes while resonating with a wider audience interested in high-performance and proactive health.

• Brand Strategy: 
  • Defined BAMF’s unique positioning as a brand that merges cognitive science with total wellness, along with creating the visual identity for BAMF’s flagship product: revo 
• Logo and Icon Development: 
  • Crafted a unique brand icon that symbolizes the duality of cognitive and physical aspects, incorporating geometric and organic design elements to reflect left-brain and right-brain synergy.

• Visual Identity Design: 
  • Created a cohesive brand identity, including color palettes, typography, and patterns that align with BAMF’s mission and target audience.
• Brand Guidelines: 
  • Developed comprehensive guidelines to ensure consistency across all BAMF touchpoints, from digital assets to physical spaces.
• Marketing and Merchandising Concepts: 
  • Proposed designs for merchandise that represent the brand, such as hats and tote bags, which serve as conversation starters and expand brand visibility.

• Brand Alignment Assurance: 
  • Continuously ensure that BAMF’s brand identity remains aligned with its mission and evolving market position. Regular check-ins and assessments help maintain consistency across all touchpoints.
• Strategic Advisory for the Founder: 
  • Offer ongoing strategy calls to address any branding questions, providing insights and guidance as BAMF grows. This includes advising on messaging, market positioning, and audience engagement to strengthen BAMF’s presence.
• Proactive Brand Positioning: 
  • Stay ahead of industry trends and shifts in the wellness space to keep BAMF’s brand positioning relevant and impactful. Provide recommendations and adjustments to the brand strategy as needed to support growth and visibility.
• Creative Direction and Project Management: 
  • Creative director and project manager for any design-related projects, from marketing collateral to digital assets, ensuring that all visual elements align with BAMF’s brand identity and meet quality standards.

• Distinct Brand Identity: 
  • Delivered a powerful brand identity that clearly differentiates BAMF from competitors in the wellness space, aligning with the company’s mission and audience.
• Clarity in Brand Positioning: 
  • Through strategy calls and positioning work, provided BAMF with a clear narrative and direction that aligns with its holistic, cognitive approach to wellness, ready to be communicated across future touchpoints.
• Foundation for Marketing and Merchandising: 
  • Established a visual identity that can easily translate into marketing materials and branded merchandise, allowing for cohesive, impactful expansion as BAMF grows.

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View Example of Brand Identity Development